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Man in the Mirror

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Michael Choi is the Founder of Area Specialist, a real estate agency that attracts and retains the best talent by helping the team achieve their collective and individual potential.

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Area Specialist

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Team Reviews

Michael has provided an environment where I can be the best agent I can possibly be. The systems, team culture, training and mindset coaching is directly related to my ongoing success. He's not only a great boss but he is also a great friend.

(previously Ray White)

It’s great to work with Michael Choi, he really understands how to keep his team happy and motivated which means we all enjoy our work and the rewards that come from great results.

(previously with Phillip Nicolson)

Michael forsakes personal achievement and success to ensure team achievement and success. He is a very approachable and fair person. He is reasonable and will hear opinions, thoughts, and ideas working with the team to implement or negate dependent on situation. Michael is a wealth of motivation and spends loads of his time encouraging and supporting his team.

Michael constantly works to better himself, the office and the team in every aspect. He is open to others' passions and ideas and always expects excellence. He likes to be different in a positive way and encourages that in his team. Michael has an undying sense of fun which is carried through his persona into the workplace. He is incredibly unique and I doubt I will come across another such dedicated and focused young man in my lifetime.

(previously with Professionals)